From Corona hobby to thriving embroidery brand: the story of Fleur Bravenboer & FLORAFLORA
In a world where creativity often springs from unexpected moments, Fleur Bravenboer's story is inspiring and heartfelt. Her journey begins at the intersection of personal passion and entrepreneurship – with a simple bandana and an embroidery machine.
1. The seeds are planted: corona and the first steps
During the coronavirus pandemic, Fleur suddenly found herself with more time and fewer social obligations. According to an interview with Textilia, she came up with the idea of personalizing bandana scarves.
She ordered a few scarves, grabbed her embroidery machine, and started embroidering names—just for fun, without any expectations. This was the beginning of something bigger.
2. Flora Bandana: a small, creative project
In 2023, Fleur officially started her creative business project: FLORA BANDANA .
The core of her brand: bandana scarves with personalized embroidery, often with names, in cheerful colors and with attention to detail. This approach was a success. Her work was shared on Instagram and grew from a hobby to an online store.
3. Growth and recognition
In 2024, her business expanded. What started small grew "beautifully and powerfully," as she puts it.
The personalized bandanas were sold in "the most beautiful shops," and Fleur developed more and more unique embroidery symbols alongside regular text. This confirmed that her brand was not just a niche hobby, but a serious creative enterprise.
4. Transformation to FLORAFLORA
In 2025, the next logical chapter arrived: rebranding. FLORA BANDANA became FLORAFLORA .
The change didn't happen overnight: customers were requesting personalized embroidery on the spot, with initials, symbols, and much more. Demand grew beyond just bandanas. Fleur heard this need and decided to expand her brand.
With the rebranding she also gives more emphasis to sustainability and quality: FLORAFLORA – Quality, Embroidery & Sustainability .